Sara is a research associate at Urban Complexity Lab at FH Potsdam (UCLAB). Her main area of interest is digitization of cultural heritage and the ways in which it could be represented and disseminated.

Sara did her Master’s in Heritage Conservation and Site Management from Brandenburg University of Technology Cottbus-Senftenberg and obtained her Bachelor’s degree in Architectural Engineering from University of Engineering and Technology Lahore. During her studies, she focused on heritage information technology, different marketing strategies for World Heritage Sites and heritage legislation. For her master’s thesis, Sara chose the topic of Ethical Dimensions of 3D Digital Documentation of Cultural Heritage. Prior to joining UCLAB, Sara worked as a research assistant at the Cultural Heritage Digitization Lab of Fraunhofer Institute for Computer Graphics Research. During this experience she did applied research on managing cultural heritage data, developing metadata schema of digital cultural heritage, copyrights retention, and also performed photogrammetric accusation of museum artefacts.

Within the project, Sara is focusing on handling cultural data and developing metadata schemes for the project collection. She is also working on design conceptions in information visualization of cultural data, and building bridges among different media types by employing Eisenstein’s writings as theoretical foundation.